The popularity of e-commerce amongst the end customers is pushing jewelry retailers to open online stores. Listing their jewelry on the internet’s biggest portals like eBay and Etsy creates another source of income for the physical stores. Though online shopping has become a rage in the past few years, so has the opening of new online jewelry stores. As a seller, you are competing with thousands of other websites selling similar products.
The big question is - How can you captivate the attention of the buyers stuck in the paradox of choices? Looking at the product pictures, the viewers don’t get the chance to experience jewelry opposed to a physical store. The description adds life to the photos, not only providing information about the jewelry but also telling them how it feels to wear the product.
Writing an alluring description poses a difficulty especially when you have poor language skills. The product details without a description leave your product pages bland. Further, it is also important for SEO efforts. While hiring a copywriter is a great option as you wouldn’t have to worry about the grammar, no one knows your products better than you. If you are just starting out, you might not have the budget to hire a copywriter.
Here are six tips to help you in writing jewelry descriptions that sell -
Make them Wonder With Adjectives - Reading the product descriptions your visitors should literally be able to see themselves in the jewelry in their mind. Nothing is better than describers -adjectives to paint a picture of products. You can increase the appeal of your silver earrings by using authentic words ‘exquisite’, ‘luxurious’, ‘whimsical’ ‘elaborately designed’, ‘simplest’ and avoid boring cliques like ‘beautiful’, ‘trendy’, etc.
The big question is - How can you captivate the attention of the buyers stuck in the paradox of choices? Looking at the product pictures, the viewers don’t get the chance to experience jewelry opposed to a physical store. The description adds life to the photos, not only providing information about the jewelry but also telling them how it feels to wear the product.
Writing an alluring description poses a difficulty especially when you have poor language skills. The product details without a description leave your product pages bland. Further, it is also important for SEO efforts. While hiring a copywriter is a great option as you wouldn’t have to worry about the grammar, no one knows your products better than you. If you are just starting out, you might not have the budget to hire a copywriter.
Here are six tips to help you in writing jewelry descriptions that sell -
Make them Wonder With Adjectives - Reading the product descriptions your visitors should literally be able to see themselves in the jewelry in their mind. Nothing is better than describers -adjectives to paint a picture of products. You can increase the appeal of your silver earrings by using authentic words ‘exquisite’, ‘luxurious’, ‘whimsical’ ‘elaborately designed’, ‘simplest’ and avoid boring cliques like ‘beautiful’, ‘trendy’, etc.
Attention Grabbing Title - The first thing they will read on the product page is the title. While you might think it isn’t important as the visitor will take the buying decision on the basis of product photos, you are wrong here. A title that is specifically written for the jewelry on display will keep a visitor’s attention for a longer time. Often high-quality photos take a little longer to load. When a searcher is simply going through the image searches if the title matches his present shopping needs he will certainly check your product page. It has an added benefit, along with capturing the attention of the audience good titles also improve the ranking in search engines.
Satisfy the Buyer’s vision - Reading connotative language, the prospects are more likely to feel a connection to the jewelry, similar to what they experience trying silver earrings in a store. Every word counts when it comes to describing the product. Create a vision of the product in the eyes of the visitors by those words. Tell them how they are going to look flaunting your jewelry. Is it a contemporary design? Mention the attires the sterling silver earrings design will compliment. Enlist the clothing options they will have with the jewelry. It increases the utility and worth of jewelry in their eyes.
Satisfy the Buyer’s vision - Reading connotative language, the prospects are more likely to feel a connection to the jewelry, similar to what they experience trying silver earrings in a store. Every word counts when it comes to describing the product. Create a vision of the product in the eyes of the visitors by those words. Tell them how they are going to look flaunting your jewelry. Is it a contemporary design? Mention the attires the sterling silver earrings design will compliment. Enlist the clothing options they will have with the jewelry. It increases the utility and worth of jewelry in their eyes.
Give them the information - Providing as much detail of the jewelry as possible increases the credibility of the brand. Along with the word choice, sentences structure and grammar, you should also emphasize on the details. What are the base metal and its purity? How many stones are present in the silver earrings sterling piece? What is the quality of stones? Do you have the certifications? Is the product scratch-resistant? Which type of design is? What is the weight and dimensions of jewelry? Who can wear it? How was it made? The buyers are searching for the answers to these questions. Don’t leave them guessing. Don't throw clues in front on them. Mention everything in concise and coherent words.
Persuade them like a friend - Sound humanly in your descriptions. Gone are the days when the website visitors were referred in the third person. The cold approach doesn’t work well today. Even the high-fashion brands use a friendly tone to address the visitors.
Visit: 925silverjaipur
Persuade them like a friend - Sound humanly in your descriptions. Gone are the days when the website visitors were referred in the third person. The cold approach doesn’t work well today. Even the high-fashion brands use a friendly tone to address the visitors.
Visit: 925silverjaipur
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